DTC store · Beauty & personal care
HUED
HUED hair color and hair care brand showcase site
- Type
- DTC store
- Industry
- Beauty & personal care
- Platform
- Shopify
- Theme
- Custom theme
- Markets
- USD
- Services
- Custom build
Highlights
- Persistent virtual try-on widget to preview shades before choosing
- Product pages use before-and-after images to show results on different base colors
- Round color swatches switch between five collaboration shades
- Barbie collaboration line presented in consistent pink visuals
- Collection pages filter by shade family and application method
- How-to, benefits and ingredients organized in collapsible sections
Tech stack & tools
TikTok PixelPinterest Tag
Key pages
Beyond the homepage: where conversion happens
