Shopify Store Development: Theme Customization, Plus Migration and Speed Optimization
We are Shopify web designers and developers who craft ecommerce experiences that outperform the competition. As one of Shopify's partners in China, Cheriscon has designed and built hundreds of Shopify stores, balancing brand experience with business performance.
Shopify PlusOfficial Partner
Shopify store development means Cheriscon's designers, developers and SEO team build or rebuild a Shopify store from the ground up for DTC brands and B2B wholesalers. That covers ready-made theme customization, fully custom themes, custom and headless builds, Shopify Plus migration and speed optimization. Founded in 2016, Cheriscon has designers and UX specialists with nearly ten years of ecommerce experience, and is a Shopify partner in China and a Shopify Plus Partner.
A well-designed website makes a strong first impression, helping you nurture prospects and grow sales. Many ecommerce sites look alike; we push the boundaries of design to set your brand apart. Whether you need a brand refresh, a brand-new custom store, Shopify app design or ongoing design iteration, we can help.
Our Shopify Store Design and Theme Development Services
Three ways to build: a ready-made theme, a custom theme or a custom build, plus migration, optimization and long-term maintenance. There's a fit for every stage of your business.
Ready-Made Shopify Theme Customization
Thousands of Shopify themes can serve as a starting point. We help you choose one that fits your needs and customize it until it truly reflects your brand vision. It's the most cost-effective way to launch.
Custom Shopify Theme Design
If you want full control over your store's look and feel, a custom theme is the way to go. Through immersive workshops we learn your brand and vision, map key customer journeys, build a design language and deliver a high-performance, fully custom theme.
Custom and Headless Builds
Designed and built from scratch with no compromises, for maximum flexibility and control. We also specialize in headless builds and help brands make the most of subscription-based integrations to grow.
Accelerator: Rapid Shopify Theme Deployment
A fast-start program built on our own framework. We distilled the best-performing elements from hundreds of stores into industry-specific starter themes, which our designers then tailor to your brand. You can be trading in as little as 4 weeks.
Shopify Plus Migration
As a Shopify Plus Partner, we have served nearly 10 Shopify Plus clients, migrating them from other platforms or from standard Shopify to Shopify Plus. Our SEO team joins at the architecture and design stage to protect your search performance through the move.
Speed and Performance Optimization
Built for speed. We optimize theme code, images and third-party script loading to make your site load faster and perform better overall, while keeping it accessible so every shopper can buy with ease.
Shopify App Design
Turn your idea into a public app listed on the Shopify App Store, or a private app that adds features to your own site. Our UI/UX designers keep the app consistent with your store's look and make the admin experience just as smooth.
Shopify Design Retainer and Long-Term Maintenance
Your website needs to evolve with your audience, market and technology. A retainer gives you priority access to our designers and developers, so changes get made whenever you need them and your store keeps performing at its best.
A Design and Development Team of Shopify Experts
We have an elite team of experienced Shopify web designers. When you work with Cheriscon, you get a dedicated Shopify web designer who gets to know your brand inside out and works closely with our creative director, your project manager and you.
Every design is focused on top-quality UI and UX, so shoppers enjoy the journey from first visit to checkout. We excel at taking D2C stores and B2B wholesale stores to the next level, while carefully weaving in your brand's vision and personality. The team combines design thinking with data analysis to pinpoint pain points and test assumptions, and we are committed to web accessibility so everyone can use your site with ease.
Our design clients include Shar Music, Shokz, Autel, Robosense and CIGA.
- ✓Dedicated designer, creative director and project manager working together
- ✓Expertise across app development, branding, UX/UI, illustration and email design
- ✓Full-service design for DTC and B2B brands
Where Design Aesthetics Meet Website Performance
A beautiful interface with a clunky buying flow won't keep visitors. A site that works but looks dated drives them away just as fast. Our Shopify designers are experts in both UI (user interface) and UX (user experience): UX design is about how the site works and feels to use, while UI design is about how the product looks. Both matter equally for Shopify stores and apps.
To guide the design process, we create page wireframes that set the structure and flow. Paired with customer journey maps, wireframes give a complete view of the shopper experience, revealing the moments of friction and success in each interaction, and the opportunities to fix pain points and create a better experience.
As one of the first certified Shopify partners, we work with the latest technology, data and standards so our designs stay at the forefront of UX and UI best practice. Our designers are also trained in-house by our SEO team, so your site is search-engine friendly from day one.
- ✓Wireframes and customer journey maps drive design decisions
- ✓Designers trained in SEO, with the SEO team involved throughout migration projects
- ✓Built for speed: Accelerator stores are more customizable than off-the-shelf themes and more cost-effective than fully custom builds
Our Shopify Build Process: From Kickoff to Launch
Every project gets a dedicated project manager, so you have a single point of contact and someone accountable for every step, from concept and design through development, sign-off and launch.
1. Kickoff Call
We learn about your brand, products, target customers and business goals, choose the build approach (ready-made theme, custom theme or custom build) and set the project roadmap.
2. Immersive Design Phase
Designers map key customer journeys, draw wireframes, establish the design language and deliver high-fidelity page designs, while the SEO team plans the site architecture in parallel.
3. Theme Development and Features
Developers build the theme to the approved designs, set up multiple languages, currencies, payments and shipping, and integrate the apps and third-party systems you need.
4. QA Testing and Sign-Off
Our in-house QA team tests functionality, compatibility and load speed across desktop and mobile devices, then hands the site over for your sign-off.
5. Launch and Store Setup Training
We launch the new site and train your team on the Shopify admin and store settings, so you can run it independently.
6. Ongoing Maintenance and Iteration
Through a design retainer or maintenance agreement, we keep updating content, optimizing performance and adding features, so your site grows with your business.
Shopify Stores We've Designed and Built
Browse our case studies to see dozens of Shopify sites we've designed and built for clients across industries.
Robosense
Robosense official lidar Shopify store
LaserPecker
LaserPecker official US portable laser engraver store
Shar Music
Shar Music string instruments and accessories Shopify Plus store
Shokz
Shokz professional headsets site for businesses and frontline teams
CHUWI
CHUWI official laptop, tablet and mini PC Shopify store
ENGWE
ENGWE official US e-bike Shopify Plus store
Y.O.U
Y.O.U beauty brand website covering both skincare and makeup
Orcatorch
Orcatorch official dive light Shopify store
Shopify Store Development FAQ
What are the advantages of Shopify?
Shopify is intuitive and easy to use, even without a technical background. It has a rich app ecosystem and strong payment integrations, and supports multiple languages, currencies and international shipping. It is highly customizable, so you can tailor the look and features to your brand, and it supports selling across social media, third-party marketplaces and other channels. It also provides SSL encryption, PCI DSS compliance and 24/7 support.
Why do I still need development work after buying a Shopify theme?
Themes are generic designs and can't fully meet a brand's unique needs. Further development lets you tailor the look and experience to your brand, add features the theme lacks (distinctive product displays, specific payment methods, custom order flows), optimize the theme code for faster loading, and connect seamlessly with CRM, ERP and other systems, giving you a real competitive edge.
How do I choose between a ready-made theme, a custom theme and a custom build?
If budget is tight and you want to launch fast, go with ready-made theme customization or our Accelerator program (as little as 4 weeks). If you want full control over look and experience, choose a custom theme. If you need a special architecture, a headless build or complex integrations, choose a custom build. We'll recommend the right option for your products and goals at the kickoff call.
Can you handle a Shopify Plus migration?
Yes. Cheriscon is a Shopify Plus Partner and has served nearly 10 Shopify Plus clients. On migration projects, our SEO team is involved in the site architecture and design process to make sure URLs, content and rankings are handled properly during the move.
Do your designers consider SEO in their work?
Yes. Our designers are trained in-house by our SEO team, so they bring SEO knowledge to every project. For site migrations, the SEO team is involved from the architecture and design stage, so the site is fully optimized from the very start.
How do I contact Cheriscon about a project?
Send us your website or product category, target markets and budget range through the contact form, and we'll come back with recommendations within 1 business day. You can also email cheriscon@cheriscon.com or call/WeChat +86 185 6570 7869.