DTC store · Education
IYMO
IYMO youth math competition registration site by Xueersi
- Type
- DTC store
- Industry
- Education
- Platform
- Shopify
- Theme
- Custom theme
- Markets
- USD · 5 languages/regions
- Services
- Custom build

Highlights
- Hero announces that registration is open, with a sign-up button
- Navigation built around the competition, guides, programs and camps
- Available in English, French, Korean, Traditional Chinese and Japanese
- Yellow hand-drawn underlines decorate headings for a playful, friendly style
- About page uses photos of cheering kids to convey the joy of learning
Tech stack & tools
Pinterest Tag
Key pages
Beyond the homepage: where conversion happens





