DTC store · Fashion

Weleny

Weleny all-white women's sets brand, collections organized by occasion

Type
DTC store
Industry
Fashion
Platform
Shopify
Theme
Custom theme
Markets
USD · 6 languages/regions
Services
Custom build
www.weleny.com/
Weleny homepage

Highlights

  • Products organized by occasion: work, weddings, vacation and more
  • Magazine-style hero imagery with a serif tagline for a consistent tone
  • Journal section publishes content on the brand's all-white styling philosophy
  • 15%-off first-order email popup to grow the subscriber list
  • Product pages detail fabric and tailoring in separate sections
  • Size buttons and size chart placed right above add to cart

Tech stack & tools

GemPagesGoogle Analytics / GTMTikTok PixelPinterest Tag
Key pages

Beyond the homepage: where conversion happens

www.weleny.com/
Weleny Homepage
Homepage
www.weleny.com/collections/new-in
Weleny Collection page
Collection page
www.weleny.com/products/v-neck-mini-skirt-set-party-wrinkle-
Weleny Product page
Product page
www.weleny.com/pages/about
Weleny About / brand story
About / brand story

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